Compare companies by their numbers
A company’s name is the only thing about it that every customer, employee and investor encounters. Reduce that name through the Pythagorean table and it yields the same numbers a person’s name does — a Destiny number for the work it exists to do, a Soul Urge for what it wants, and a Personality for the impression it makes before anyone reads the annual report.
Setting two companies side by side is where this gets interesting, because rivals so often carry opposite numbers. Pick a matchup below, or build your own from any two companies in the database.
For entertainment only. Numerology says nothing about valuation or risk, and nothing here is investment advice.
Explore each one
How a company is scored
Every letter of the registered company name is converted to its Pythagorean value. All the letters together give the Destiny number; the vowels alone give the Soul Urge; the consonants alone give the Personality. Each total is reduced to a single digit, keeping 11, 22 and 33 as master numbers.
The founding year is reduced the same way to give the company a Life Path — the era it was born into and the road it has been travelling since.
Common questions
What does it mean to compare two companies by numerology?
Each company name reduces to a Destiny number, a Soul Urge number and a Personality number, exactly as a person's name does, and the founding year yields a Life Path. Comparing two companies sets those numbers side by side — so you can see, for instance, that one name carries the builder's 4 and its rival carries the disruptor's 5, which is often a fair description of how the two actually behave.
Can I compare any two companies, not just the ones listed here?
Yes. The comparison pages are generated on demand from any two company slugs, so the matchups shown here are only a starting point — the leading names in each sector. Any two companies in the database can be set against each other by visiting their combined URL.
Does a company's number predict its share price?
No. Nothing in numerology has any bearing on revenue, margins, valuation or risk, and no arrangement of letters can forecast a stock. These comparisons are for entertainment and for the pleasure of noticing patterns in names. Real investment decisions belong with the fundamentals and a qualified adviser.